Sony Playstation

A glamorous and playful interior for the experiential launch of Playstation 3 for Sony.


Sony commissioned Design Research Studio to devise an exciting interior specifically to launch their Playstation 3.

Unlike traditional launch events, Sony was keen to showcase its new product in a more domestic environment, allowing users to appreciate fully all the functions of the new games console.

So successful was the launch environment that it resulted in an extended opening period, twice as long as originally anticipated by Sony, enabling them to entertain some selected public as well as press and VIPs.

About this project Date: 2007 Location: London Client: Sony Europe