McCann Worldgroup

The parent company of advertising agency, McCann Erickson, initiated their own re-branding and invited Design Research Studio to join them in establishing a new identity for their Manhattan office.

The conventional cubicle layout was replaced by an open format to encourage a modern, collaborative way of working, divided into zones: Central Park, a natural, informal, flexible space encouraging communication; and Science Lab, an efficient, high-tech area. There is also an Apartment, Lounge, Ballroom and Library, each providing a unique way of working.

About this project Date: Feb 2012 Location: New York Client: McCann Worldgroup