The collaboration with VitrA has allowed DRS to explore new design opportunities while gaining an appreciation of the complexities of manufacturing products for the bathroom.

The designs have been inspired by elements of pop art, such as Jeff Koons and his BalloonDog and the sculptor Barbara Hepworth’s geometry of soft forms and use of rounded marble.

DRS's and VitrA’s shared vision behind Liquid was to create a complete bathroom solution that is for everyone while being sufficiently different from other collections on the market Recognising the current obsession with skinny and reduced designs, Tom Dixon, Creative Director at DRS has created the opposite, incorporating fatter, softer lines that are inherently more generous, strong, and long-lasting.

While the overall design is stripped back and reduced, a style Tom refers to as ‘expressive minimalism’, the functionality is intuitive so that users can instinctively understand how to operate the products.

Consciously choosing to offer only white ceramics, the range combines different materials including fluted glass and metal mesh. The range also includes distinctive wall tiles, available in five designs and with colour options of white, black, grey, sage green and ecru. The tile designs reflect ripples in the water and patterns inspired by the classic U-bend, featuring embossed dots and waves that can be creatively configured.

Each of the products can be combined to create different styles and purposes, such as private and public usage, offering customers the opportunity to personalise the bathroom space by choosing from a wide range of products that includes a urinal, bidet and touch-free tap.